“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

MUMBAI: Jio BlackRock AMC, the mutual fund arm of Jio Financial from the Reliance Group, has appointed the key leadership ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

CEO Adam Aron said that after this weekend, AMC has turned a corner. "With many more potentially huge movies coming in June ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

The ‘Mad Men’ and 'The Walking Dead' platform is the latest Hollywood company to sign a pact with the generative AI firm.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...