Baccarat Rouge 540 is one of those scents that has an undeniable ... preferences—exactly why it commands such (world)wide, unisex appeal. When we asked Kurkdjian, he said it’s because it ...

In my opinion, there are two qualities linked to the wildly lauded fragrance Baccarat Rouge 540 that made it the cult classic that it now is: it smells like wealth, and it lingers. As tantalizing ...

If you love fragrance and/or TikTok—or the combination of the two called #PerfumeTok—there's a very good chance you're acquainted with Maison Francis Kurkdjian's Baccarat Rouge 540.

“You know the Baccarat perfume [is a] 10 out of 10 ... The hair mist is nearly a fourth of the cost of the original 540 Eau de Parfum, an amber, floral and woodsy blend that everyone from ...

Maison Francis Kurkdjian would have fallen into that category with its Baccarat Rouge 540 perfume but when that ... he created is one of the sexiest unisex scents of all time.