International Olympic Committee, Japan and Toyota
Japanese sponsors Toyota, Bridgestone and Panasonic end Olympic contracts
The IOC doesn't have any Japanese sponsors now with the focus expected to shift to the Middle East and India for new income.
Bridgestone joins Toyota, Panasonic to end top-tier Olympic contract
Japanese tire giant Bridgestone Corp. said Tuesday it will end its top-tier sponsorship agreement with the International Olympic Comm
Major blow for Olympics as three key Japanese sponsors end their contracts
The International Olympic Committee is set to be without any Japanese sponsors after Toyota, Panasonic and Bridgestone all confirmed they would not be renewing their contracts.
Sayonara, Olympics: Japanese brands exit pricey sponsorships
Japanese companies instead are showing interest in smaller championships. Asahi Breweries became a worldwide partner for the Rugby World Cup in 2023 as the first Asian top-tier sponsor. The five sponsors for the World Athletics Championships to be held in Tokyo next year all hail from Japan, including ASICS, Seiko and Sony.
Bridgestone, the latest major brand to end Olympic sponsorship
In the latest setback for the International Olympic Committee (IOC), Japanese multinational and world's largest tire manufacturer Bridgestone joins
Bridgestone ends Olympic sponsorship - wants to focus on motorsport
Bridgestone said on Tuesday that it would not renew sponsorship deals with the International Olympic Committee (IOC) for the Olympics and Paralympics, dating back to 2014 and 2018 respectively, that expire this year.
Bridgestone latest to end Olympic TOP sponsorship with IOC after Paris 2024
Bridgestone’s decision not to renew its tie-up sees it become the latest TOP sponsor to cut ties with the IOC. Last month, Toyota confirmed it would not be extending its ten-year contract, which expired after Paris 2024 and was reportedly worth US$835 million when it was first signed in 2015.
Sponsors Toyota, Bridgestone, Panasonic end Olympic contracts
Three of the International Olympic Committee's top 15 sponsors -- Toyota, Panasonic and Bridgestone -- said they are terminating their contracts after the Paris Games.
Bridgestone latest Japan firm to end Olympics sponsorship
Tyre giant Bridgestone has become the latest Japanese firm to end its Olympics sponsorship, following pullouts by Toyota and Panasonic, saying it wants to focus on motorsport.
Japan's Bridgestone halts Olympics sponsorship, joining Toyota, Panasonic
Japanese tire maker Bridgestone said on Tuesday it would not renew its worldwide partnership agreements with the Olympics and Paralympics when they expire this year. That follows announcements in September from Toyota Motor and Panasonic Holdings that they would stop being top sponsors for the Games.
Bridgestone latest Japanese firm to end Olympics sponsorship
Tyre giant Bridgestone has become the latest Japanese firm to end its Olympics and Paralympics sponsorship, following pullouts by Toyota and Panasonic, saying it wants to focus on motorsport. Japanese electronics giant Panasonic and auto titan Toyota said last month they had also decided to end their Olympics partnerships.
Why is the IOC losing its primary sponsorship partners?
Japanese company Bridgestone announced on Tuesday that it will not renew its sponsorship deal with the Olympic and Paralympic ...
ジャパンタイムズ1d
Bridgestone becomes latest Japan firm to end Olympic sponsorship
Tire giant Bridgestone has become the latest Japanese firm to end its Olympic sponsorship, following pullouts by Toyota ...