Honda and Sony face market uncertainty

Sony and Honda’s Afeela 1 EV makes more sense at CES than in the real world
The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,
Hands On with Sony Honda Mobility's 2026 Afeela 1 at CES 2025
The technology and entertainment features are sublime, but the execution was less than perfect when we tried them out. Even so, there was plenty of 'wow' factor here.
Honda and Sony face market uncertainty as Afeela 1 debuts at CES 2025
Honda and Sony introduced their first electric vehicle, the Afeela 1, initially available for pre-order in California, with plans to expand across the US and Japan. This launch is a crucial step in their partnership,
Sony Honda Mobility CES 2025 keynote: Learn more about the Afeela 1 EV live here
With preorders open and pricing starting at $89,900, we'll hear even more details about the Afeela 1 from Las Vegas.
Sony/Honda ‘Afeela’ EV Collaboration Gets Production Timetable And Pricing
Sony has partnered with Honda on the Afeela 1, a new EV expected to go into production for the 2026 model year.
Sony Honda’s Afeela EV Project Is Under Pressure. That’s Good
Between its sophisticated ADAS, mediocre specs, and high price, the Afeela 1 seems both a step behind the times and built for a future that hasn't come yet.
Afeela 1: Honda Sony show their electric car at CES
Honda and Sony want to launch an electric car on the market in 2026. The initial key figures are surprisingly modest.
Sony & Honda launch Afeela 1 – New player in luxury EV market!
Sony Honda Mobility (SHM) has officially entered the electric vehicle (EV) market with the launch of the Afeela 1 at CES 2025. Positioned as a high-tech luxury EV, the Afeela 1 is available in two trims:
Sony-Honda Afeela EV drops at CES with shocking $89,900 price; reservation open
The EV will be available in "two trims," as per Sony, with prices starting from $89,900 with a 3-year complimentary subscription for certain functionality and features, according to a company press release. The tech titan has also announced online reservations through the AFEELA website with a fully refundable reservation fee of $200.
CES 2025: Hands-on with Sony-Honda's AFEELA 1 Signature
We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,
AUO Partners with Sony Honda Mobility to Create Buzz at CES 2025
Our partnership with Sony Honda Mobility marks an industry milestone—the first application of Micro LED displays on a vehicle’s exterior,” said Dr. Frank Ko, CEO and President of AUO. “Media Bar, the exterior display of AFEELA,
CES 2025 Was All About Software-Defined Vehicles
The automotive buzzword at CES 2025 this year was "SDV" with connected cars from BMW, Honda, Sony and others emphasizing AI ...
From AI assistants to holographic displays, automakers showcase in-cabin experiences at CES
The annual tech trade show in Las Vegas previewed new driving enhancements that aim to “make life on board more comfortable.” ...