Meta is ending its diversity, equity and inclusion programs, known as DEI, the company said Friday, becoming the latest company to pull back from such practices in the wake of pressure from conservative critics and customers.

Meta’s vice president of human resources announced the company would cut its DEI team and end its goal of choosing business suppliers from “diverse-owned” businesses “effective immediately.”

A memo from Meta says DEI has become ‘charged’ because such practices are seen as delivering ‘preferential treatment of some groups over others.’