In the spot, Reid announces his secondary role as a hand model. But that pursuit goes up in flames when he discovers Skechers' Slip-Ins, sneakers that obviate the need to use his

Skechers, the third largest footwear brand globally, with $8 billion in annual sales in 2023, teams up with Andy Reid, the coach of the Kansas City Chiefs, with back-to-back Super Bowl wins, for Skechers’s 12th Super Bowl appearance.

Kansas City Chiefs head coach Andy Reid reveals his unexpected “side hustle” in a new Super Bowl spot for Skecher s. In the commercial, Reid, whose team is on the brink of making NFL history, revealed he works as a male hand model as a side gig as part of the gag by Skechers, which TODAY.com can exclusively reveal.

Andy Reid isn't just getting ready to coach the Kansas City Chiefs in Super Bowl LIX, he also stars in a new game-day commercial for Skechers. And if that wasn't exciting enough, the Chiefs head coach even included a subtle nod to Taylor Swift,