Warby Parker will begin opening mini-stores inside the big box retailer later this year, the company announced on Thursday. It joins a list of store-within-a-store concepts at Target like Apple, Disney, Levi's, Ulta Beauty, and Starbucks.

The partnership marks the first time the DTC glasses brand will sell its goods through a separate retailer. Love Warby Parker glasses but wish they were available in more locations? You’ll be happy to know that Target is partnering with the optical brand to bring designer-quality eyewear at affordable prices via five “shop-in-shops” in 2025,

The designer-quality eyewear will be available in the select group of Target stores later this year. See where to find them.

Target will open five Warby Parker "shop-in-shops" in 2025, with plans to expand partnership with eyewear company.

The retailer has teamed up with Warby Parker to bring affordable, designer-quality eyewear to five shop-in-shop locations.

Warby Parker (NYSE:WRBY – Free Report) had its price target upped by UBS Group from $20.00 to $23.00 in a report issued on Friday,Benzinga reports. UBS Group currently has a neutral rating on the stock.

Target is introducing a handful of Warby Parker eyeglass "shop-in-shops" this year. The retailer revealed Thursday that it and the eyeglasses seller are bringing in-store "Warby Parker at Target" shops to five Target locations during the second half of the year.

Warby Parker will offer its eyewear through five shop-in-shops in Target in 2025, with the opportunity to open more in the coming years.

Telsey Advisory raised the firm’s price target on Warby Parker (WRBY) to $30 from $28 and keeps an Outperform rating on the shares. The firm believes Warby Parker reported “solid” Q4 results, with a nice beat on the topline,

Warby Parker later this year is opening five of its eyeglass locations inside Target stores. The new shops will be staffed by Warby Parker employees, and a selection of the brand’s eyewear also will be sold on Target’s website.