TikTok’s uncertain future in the U.S. could disrupt ad campaigns and audience reach, making it critical for advertisers to monitor developments and plan contingencies.

The move would mark President Trump’s third extension, as he seeks to stave off enforcement of a law requiring that the app be banned in the U.S. or sold.

The US president reportedly plans to issue another order postponing the deadline for a potential TikTok ban beyond June 19.