Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in James' hometown of Akron, Ohio.

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because of his "positive impact on culture, style and community," Mattel announced Wednesday.

The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron James doll is designed in the decorated athlete, author, activist and philanthropist’s likeness, complete with “LJ” letterm an jacket and more accessories.