Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are.

For that second chunk of data, we can apply AI models to further segment the 100-terabyte chunk into buckets based on the expected probability of a file having PII.

Each customer is different from the next, so a single approach to dealing with different customers won’t work. With customer segmentation, your business can better understand every customer and ...

For instance, demographics can play a role in audience segmentation – it’s just that behavioral data offers greater context and insights to marketers when analyzing demographics.

Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific ...