For example, what do you think about this t-shirt ... It provides a business with detailed information that cannot be expressed in a graph or chart. While qualitative data gives detailed ...

Growth marketers can sometimes overlook qualitative measurements when determining the success of their campaigns. But non-numerical data is just as important for deciding whether to tweak campaign ...

Learn about and revise how market research can influence the products or services a business offers with BBC Bitesize GCSE Business – Edexcel.