NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

The digital space is a dynamic area for Black audiences, who are increasingly engaging across a multitude of platforms. Streaming services and social media headline how the community consumes content.

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

Warsaw, Poland – March 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Landscape report, covering viewing (a ...

7 APRIL, 2020 SYDNEY: As Australians are being asked to stay home in an effort to flatten the curve of coronavirus (COVID-19), they are spending significantly more time with online food and cooking ...

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Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ahead of the game, marketers need to understand advertising seasonality so ...

Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with over 110 billion total day viewing minutes. Tubi represented a third of all streaming during the Big Game. Streaming ...