For much of his time owning the New York Yankees, George Steinbrenner got what he wanted. Unfortunately for The Boss, Bob Uecker wasn’t for sale. On Wednesday, Yankees TV announcer Michael Kay revealed that Steinbrenner tried luring Uecker away from Milwaukee “a few times” on his self-titled mid-day show on ESPN New York.

As high-profile as his appearances were in places like calling Brewers games, on The Tonight Show With Johnny Carson, the movie "Major League" and TV show Mr. Belvedere, few things became omnipresent in the zeitgeist like Bob Uecker's "front row" Miller Lite commercial.

Bob Uecker was a famously mediocre Major League hitter who discovered that he was much more comfortable at a microphone than home plate. And that was just the start of a second career in entertainment that reached far beyond the ballpark.

Bob Uecker "never took himself seriously" and that is what endeared him to Brewers fans and made him a Milwaukee treasure.

Former Major League Baseball commissioner Bud Selig pays respect to Bob Uecker following the baseball legend's passing

Former MLB Commissioner Bud Selig leads tributes to his "dear lifelong friend" as sports world celebrates Uecker's lasting impact

To refer to Bob Uecker simply as the voice of the Milwaukee Brewers would tell only a fraction of his impact. He was also its heart and soul.

Bob Uecker was the voice of his hometown Milwaukee Brewers who after a short playing career earned the moniker "Mr. Baseball" and honors from the Hall of Fame.

The tributes are pouring in for Bob Uecker, “Mr. Baseball,” the Milwaukee Brewers’ longtime radio announcer, who died Thursday at age 90. And the words used to describe him depict a man who was cherished by family, friends and fans alike.

The baseball world reacted Thursday to the death of Bob Uecker, who gained more fame as a broadcaster and actor after his brief playing career ended.

Bud Selig recalled how Bob Uecker, a friend for more than 50 years, could leave people "feeling a little better."