Beyoncé's Cowboy Carter returns to two U.K. charts and rises on another two following her recent halftime show during the Netflix-aired football game.
Beyoncé has created another massive cultural moment and set a new precedent with her record-breaking Christmas Day halftime performance on Netflix.
The performance, called 'Beyoncé Bowl,' took place on Wednesday, Dec. 25, at NRG Stadium in the megastar's hometown of Houston
Beyoncé’s custom feather coat, courtesy of Roberto Cavalli, worn at the beginning of her NFL halftime show performance on Netflix during the Baltimore Ravens and Houston Texans game on Christmas Day, generated $482,000 in media impact value for the brand, according to LaunchMetrics.
The two games had more than 24 million viewers on average in the United States, Netflix said. Viewership peaked when Beyoncé performed.
The Chiefs-Steelers and Ravens-Texans games, the first-ever NFL games on the streamer, put up an unduplicated audience of nearly 65 million U.S. viewers on December 25, according to Live+Same Day data from Nielsen.
"It is mind-boggling to me that you would take your precious Christmas day and watch a performance of someone you hate and you don’t think has talent so that you can go talk ish about it later," she wrote.
Beyoncé's Christmas Day halftime show is now streaming as its own standalone special on Netflix for anyone who might have missed it
A source exclusively tells Us Weekly that as a result of Beyoncé, 43, stepping onto the football field for a must-see performance on December 25, the NFL cautioned the Cowboy Carter singer and her team that she would be fined $500 for each crystal that fell off her costume during her halftime set.
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