The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

Luckily, there will be no need for legal action in this situation. The adidas ad is similar, but far from any form of plagiarism. Adidas has borrowed language from iconic marketing campaigns ...

Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting ...

LONDON (Reuters) - Whether Adidas (ADS.DE) can win more American shoppers from market leader Nike (NKE) will be key to its continued success this year, investors and analysts said, as the German brand ...

For example, the adidas AG (ETR:ADS) share price is up 30% in the last 1 year, clearly besting the market return of around 17% (not including dividends). That's a solid performance by our standards!

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 15 hours ago By Ewan Larkin - 1 day 20 hours ago By Bradley Johnson - 1 day 20 hours ago By Tim Nudd - 1 day 21 hours ago ...

But investors can boost returns by picking market-beating companies to own shares in. For example, the adidas AG (ETR:ADS) share price is up 30% in the last 1 year, clearly besting the market return ...

where adidas set up Anthony Edwards’ “Peach World,” giving fans a unique way to engage with the brand. The experience paid homage to Edwards’ recent ad campaigns, bringing his signature ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Adidas announced Wednesday that it had sold ... and calling himself a Nazi in a new social media tirade. He also bought advertising slots during the recent Super Bowl to promote sales of a white ...