The ‘clean girl’ aesthetic aka the pinnacle of effortless ... and might be becoming the new millennial pink. If the 2010s belonged to millennial pink, the early 2020s were dominated by ...

Following Polly's 35th anniversary, her pastel world is reimagined through LSG's cool girl lens. The collection includes baby tees emblazoned ... co-ords in powder pink evoke her rubber garb.

Today, it's all about the 'clean girl' aesthetic—one that exudes sophistication, simplicity and a sense of natural radiance. This style, which emphasises minimalism and timeless beauty ...