AFRM is a contemporary women’s fashion brand based in Los Angeles, California. AFRM stands for ‘an affirmation of one’s self and one’s style’. Laidback Cali-cool girl style meets a hint of downtown ...

Lululemon’s We Made Too Much section is packed with clothes and accessories moms are wearing for spring, including Everywhere ...

The best airport outfits for women are the ones that prioritize your comfort but that doesn’t mean they can’t be stylish too.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

As someone who once scoffed at polka dot fashion, that 180-degree shift speaks volumes—and it has everything to do with how the print is being interpreted today. Mark my words: This trending ...

Sali Christeson, founder of Argent Brands like Argent—independent and women-led—stand to lose significantly as major fashion ...

As someone who once scoffed at polka dot fashion, that 180-degree shift speaks volumes—and it has everything to do with how the print is being interpreted today. Mark my words: This trending print is ...

Sustainalytics’ Controversies Research identifies companies involved in incidents and events that may negatively impact stakeholders, the environment or the company’s operations. Controversies ...