News

(NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and ...
Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on April 9. Barbie has been a a pop culture icon since her 1959 debut as a doll, and her presence in kids play has only ...
Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.
LeBron James is no stranger to collaborations. It’s been 15 years since he took his talents to South Beach and teamed up with ...
The mayhem erupted from a a meme-able moment involving a character from the game called “Chicken Jockey”. According to cnet, ...
Mattel® announced today that its iconic Barbie® brand is introducing a LeBron James Ken® doll, the basketball legend, author, activist and philanthropist. The launch, in partnershi ...
LeBron James is the kind of guy who has done it all. The Los Angeles Lakers star broken so many records in the NBA and ...
Trump's worldwide tariffs are putting the squeeze on several high-profile L.A.-based toy makers and apparel companies.
Barbie has announced the creation of LeBron James's own doll 🔥 (via @Mattel) pic.twitter.com/oDbuTQIetL James now has entered rare air. It's extremely rare for an athlete to become famous enough to ...
This is "A Minecraft Movie" review! While critics might not have been yearning for this film, audiences certainly were.
In this week's sports business cheat sheet from The Athletic, we dig into the Masters, LeBron James' new Barbie crossover and more.
Mattel’s DEI exclusions from investor communications suggest it is the latest to drop diversity. HR teams need to prepare for ...