Asda became the first UK supermarket to price match both Aldi and Lidl across hundreds of everyday items. As a result of ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda has axed its price-matching scheme with Aldi and Lidl in a bid to stop “dancing to the tune of the discounters”, ...

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

The retailer has announced it will be scrapping Star Products from its Asda Rewards scheme, with the change taking effect ...

AF Blakemore said positive actions on high-margin categories and cost control meant adjusted EBITDA increased by 52% from £19 ...

Asda is welcoming back David Lepley to the supermarket as its chief supply chain officer, to lead its food and general ...

The struggling supermarket chain faces fresh issues, as it finds itself in danger of missing February deadline IT upgrade ...

Chief supply chain officer is a new role created by Asda, and will see Lepley tasked with leading the firm’s food and general ...