If you can carry off both, then count yourself lucky, as you’ve likely got neutral undertones and will suit pretty much any hair colour. “Shades like ash blonde ... is an extension of the ...

Spring 2025 is bringing a burst of colors and styles for your hair that promise to transform your look, from natural shades to bolder choices.

Showcasing an ash blonde hair color is the perfect mix of cool and sophisticated, like the effortlessly chic fashion intern in a 2000s rom-com—always polished without trying too hard.

There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads ... this color captures the essence ...

There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads ... essence of the Scandinavian sun. Think cool, ash-toned platinum with a touch of softness.

Consult your colourist: The first step to any hair makeover is to book a consultation with a trusted colourist. In other ...