In my opinion, there are two qualities linked to the wildly lauded fragrance Baccarat Rouge 540 that made it the cult classic that it now is: it smells like wealth, and it lingers. As tantalizing ...

Mon, March 24, 2025 at 10:20 PM UTC ...

If you love fragrance and/or TikTok—or the combination of the two called #PerfumeTok—there's a very good chance you're acquainted with Maison Francis Kurkdjian's Baccarat Rouge 540.

The Red Ruby perfume, priced at just £1.99, has been hailed as a dupe for Baccarat Rouge 540, the luxury scent from Maison Francis Kurkdjian that costs a whopping £245 per bottle. Shoppers who ...

But, some are convinced that the latest item to hit the shelves smells "just like" Baccarat Rouge 540. The perfume, which can set shoppers back a hefty £245 in some places, is a distinct "flowery ...