Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of ...

Mattel has announced Barbie Ken doll styled after NBA star LeBron James. Here’s everything we know about the drop, including ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

LeBron James’ new Barbie doll “is a 10!” Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Barbie is launching a LeBron James doll, making the famous basketball player the first "Kenbassador" for the brand.