Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create a doll of James. He is the first doll announced for the "Kenbassador ...

A post shared by Barbie (@barbie) The doll stands 1 inch taller than the standard Ken doll. James worked with the Barbie team to pick out the doll's wardrobe, which includes a varsity jacket over ...

EL SEGUNDO, Calif., April 09, 2025--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and ...