LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how ...

Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on April 9. Barbie has been a a pop culture icon since her 1959 debut as a doll, and her presence in kids play has only ...

Hopefully Barbie's Dreamhouse has room for a basketball court - LeBron James has officially been turned into a Ken doll.

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.” ...

Akron's own LeBron James holds multiple NBA records, has taken "Space Jam" to new heights and is a billionaire to boot.

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set.

In this week's sports business cheat sheet from The Athletic, we dig into the Masters, LeBron James' new Barbie crossover and more.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

It appears Kingsley Ben-Adir could not muster up the Kenergy to get waxed for Barbie. Simu Liu shared tales from the Mojo ...