Mattel® announced today that its iconic Barbie® brand is introducing a LeBron James Ken® doll, the basketball legend, author, activist and philanthropist. The launch, in partnershi ...

Mattel, Inc. has announced the release of a Ken® doll modelled after basketball superstar, author, activist, and ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

In this week's sports business cheat sheet from The Athletic, we dig into the Masters, LeBron James' new Barbie crossover and more.

LeBron James is the kind of guy who has done it all. The Los Angeles Lakers star broken so many records in the NBA and ...

The only thing most athletes who spoke to the AP agree on is that pretty much nobody wants to do the pommel horse, the event that American gymnast turned “Dancing With The Stars” winner Stephen ...

James is officially (and unsurprisingly) the first-ever professional athlete to get their own Ken doll. It turns out James is ...

Proceeds of LeBron James Ken doll on sale starting Monday for roughly $75 will go to help drive childhood literacy.

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

The Barbie Signature LeBron James Kenbassadors Doll launches April 14 and will be available to shop from the Mattel website ...

LeBron James just made his boldest crossover yet-and no, it's not a sneaker collab or another Looney Tunes movie. The Los ...

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On ...