PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From citrus to jasmine, these pics strike the perfect balance between freshness and flair ...

Acqua di Gió opens with a crisp burst of bergamot and neroli, cool, clean, and instantly refreshing. Marine notes blend with ...

As the luxury label’s newest ambassador, the Pulitzer-winning rapper has gained yet another major foothold in the world of ...

Reading "The Story of Perfume," whether in chunks or page by page, provides a fascinating take on how we’ve arrived at the ...

The best strawberry perfumes smell like a sunlit field bursting with berries, and the best rose perfumes channel a garden in ...

After months of speculation, it has been confirmed that Jonathan Anderson is the successor to Kim Jones at Dior Men ...

Very few things can be as personal, emotional and sensory triggering as perfume, which is why some people spend hundreds of ...