As the luxury label’s newest ambassador, the Pulitzer-winning rapper has gained yet another major foothold in the world of ...

From citrus to jasmine, these pics strike the perfect balance between freshness and flair ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Kendrick Lamar is Chanel’s latest ambassador. Learn more about their partnership and his collaborations with the luxury house ...

The best strawberry perfumes smell like a sunlit field bursting with berries, and the best rose perfumes channel a garden in ...

Acqua di Gió opens with a crisp burst of bergamot and neroli, cool, clean, and instantly refreshing. Marine notes blend with ...

Since its debut 20 years ago, the colorful Chanel Chance collection has become a favorite for its modern, youthful spirit.

We’ve curated a list of the finest men’s perfumes, from modern classics to bold new arrivals, that deserve a spot on your ...

Men’s autumn fragrances typically feature warm, earthy and spicy notes such as amber, cedar, tobacco, leather, cinnamon, ...

Buuut it's for that very reason that floral perfumes have earned a reputation for being played-out, vintage, stuffy, and every other euphemism for "old." I’m here to tell you that the best ...

Expert insights on concentration levels, application techniques and finding your signature scent beyond the standard ...