A good primer can blur the appearance of pores, fine lines and wrinkles, and make your makeup look flawlessly smooth. We ...

OIL-FREE FACE PRIMER. That creates a smooth makeup base, absorbs quickly and leaves skin feeling smooth and soft. EFFORTLESS MAKEUP APPLICATION. Forget the #filter, with La Base Pro Face Primer ...

The “BB” in BB cream can stand for a few things—beauty balm, blur balm, or blemish balm—but its effect is the same. The ...

You read that right, elf makeup just made a toy for your dogs, based on one of their bestsellers; and it’s only $8. The elf Pawer Grip Primer Dog ... in partnership with Best Friends Animal ...

When it comes to applying foundation on mature skin, preparation is key. The foundation of any stunning makeup look lies in ...

Just in time for awards season, shop the top makeup, hair care, skin care, and beauty tools that will help you achieve ...

Tarang Amin; Chairman of the Board, President, Chief Executive Officer; elf Beauty Inc Mandy Fields; Chief Financial Officer, Senior Vice President; elf Beauty Inc Thank you for joining us today to ...

Find our top picks here. Find the best face primers for mature skin that smooth fine lines, minimize pores, and enhance the longevity of your makeup. Hollywood’s Most In-Demand Plastic Surgeon ...

To help compile a list of the best SPFs for every skin tone and need, we spoke with a dermatologist who explained the active ingredients in mineral sunscreens, plus the best picks to shop.

If you're looking for a light coverage foundation that will leave your skin dewy and completely aglow, Ilia's Skin Tint is ...

With the beauty market drowning with hundreds – if not thousands – of different foundations, skin tints and complexion ...

This low-cost serum uses hyaluronic acid to fade hyperpigmentation, hydrate skin, reduce the appearance of fine lines and ...