AI – the deus ex machina of modern marketing, swooping in with promises of limitless efficiency, omnipotent personalisation, ...

What’s the price of tasting success in India’s ultra-competitive FMCG landscape? According to Reliance Retail, it’s Rs 9.

"Petfluencers offer distinct advantages compared to human SMIs. While the persuasiveness of human influencers often stems from their relatability or aspirational appeal, petfluencers are seen as more ...

Dedivanovic: “Sometimes the old school tricks are still the best. To make a lipstick last longer, you can apply a layer then blot with a tissue before applying another layer. For extra longevity, ...

Netflix’s upcoming “Pride and Prejudice” series adaptation may well have found its Mr. Darcy. Variety hears that Jack Lowden ...

The people who really decided the 2024 election are the ones who didn’t vote at all—and they could hold the key to a ...

The Commercial Appeal took home four top-3 honors — including a first-place award —in the Super Bowl of sports journalism ...

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced ...

China said it will take “resolute measures” to defend its trading rights, but gave no details on how it will respond to U.S.

It’s possible to immunize people against false or manipulated information through simple exercises that policymakers and ...

When smugglers are moving things like pepper and cinnamon and coffee and toilet paper and flat-screen TVs, no one’s going to ...