But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

There’s no denying that this is another excellent launch from ghd, which offers fast, long-lasting smoothing and shine. It's ...

When you’re a makeup artist, every new product spells both excitement and scrutiny. This month, I went all out, splurging a ...

Glossy, thick and shiny with a subtle wave, and in a noticeably red-tinged chestnut hue, there was one hair transformation in ...

I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to ...

Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

TRYING to achieve long and luscious hair can be an expensive endeavour. But one savvy beauty fan has found a cheap and ...

From vanilla blondes to cinnamon browns, there are several new hair shades set to take over in 2025. We asked the experts to ...

Ilia Super Serum Skin Tint fuses our three main loves: skincare, makeup, and sun protection. We adore products with magical, ...

If thinning, limp or weak hair is your reality, it’s likely something you think about every day. But the good news is, there are ways to make thin hair look – and feel – thicker, from clever cuts to ...

sometimes you need a more immediate shine boost. Think Color Wow’s cult dream coat spray (one sells every five seconds, reportedly) or Ouia’s in-shower hair gloss (every beauty editor’s ...