Achieving that perfect icy blonde takes patience, a talented colorist and a lifelong commitment to deep conditioning. If ...

Boasting a violet hue, this affordable shampoo banishes yellow tones and unlocks brighter, healthier-looking hair ...

A change of season brings with it fresh hair colours and cuts - and this spring, stylists have revealed that the warmer days ...

Anyone with blonde hair will know the struggle of trying to keep brassiness at bay. The same goes for grey hair, but because ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

Consult your colourist: The first step to any hair makeover is to book a consultation with a trusted colourist. In other ...

There's no better way to ring in spring/summer 2025 than with a hair transformation; as the old adage goes: new year season, ...

If you’re starting with dark hair, you’ll need multiple sessions (and yes, purple shampoo will become your new best friend). The upkeep is real, but so is the payoff. This light blonde is the ...

Purple shampoo was introduced to the market a while ago, but it's high time for it to move over as black shampoo might just ...