Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks’ US locations, adding more comfortable seating, ceramic mugs and a coffee-condiment bar, with customer ...

Now, however, Niccol has said his top priority is “getting back to Starbucks.” What he means is getting back to the things customers genuinely love about Starbucks, and positioning the company ...

Brian Niccol, who took over as CEO in September, told analysts on an earnings call this week that the company's financial ...

Starbucks' new Chairman and CEO Brian Niccol wants customers to get their orders hand-delivered by a barista in four minutes or less, a goal that will be central as he tries to reinvigorate the ...

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the changes are meant to help Starbucks cut service times down to under four ...

Starbucks suspended its forecast through the next fiscal year as new CEO Brian Niccol looks to turn around the coffee giant struggling with falling demand for its pricey drinks. The coffee chain ...

After three straight quarters of declining same-store sales, Starbucks’ new CEO, Brian Niccol, is making some changes, including cutting down on highly customized drink orders. Both customers ...

Starbucks (SBUX) is going back to its roots under new CEO Brian Niccol, and longtime fans of the brand will be seeing the return of a classic tradition. Niccol confirmed the coffee behemoth will ...

The company made the decision to remove the drinks from domestic menus before new CEO Brian Niccol arrived, but it aligns with his strategy to simplify the chain's complex menu, according to a ...

New CEO Brian Niccol could be “well suited for SBUX turnaround ... SBUX preannounces 4Q; w/drawn F25 guide affords more room to maneuver." ...

It has been nearly three years — and four CEOs — since the union labor movement rocked the business and a Starbucks in Buffalo won its vote to unionize, a first for the company. As of early November, ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent ...