But as beauty trends start to shift more towards embracing an undone, minimalist aesthetic ... on my favorite brown mascara on days when I’m just running errands or have no makeup on but ...

Since last fall, “cherry mocha” has been a buzzword in the beauty industry that references any burgundy hair hue or deep brown ... The rising aesthetic encompasses all things makeup, manicures ...

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...