But for eyes, many are being awakened to the beauty of the brown mascara. “Many of my clients have been asking me if I think they should start using brown mascara,” celebrity makeup artist Aubrey ...

Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to ...

ADVERTISEMENT Unlike its deeper counterpart, brown mascara offers a softer, more natural-looking lift. It’s the ideal choice for anyone looking to effortlessly enhance their eyes in a way that ...

The best brown mascaras do much of the same heavy lifting as your ordinary mascara will. But by depositing pigment, volume and length in a softer hue, they get you a gaze that’s less panda-eye and has ...

Fenty Beauty's latest launch is for the mascara lovers among us. “The eyes tell such a story—they can really say it all and show off a feeling, a mood, and a vibe with just a look," Rihanna tells ...

Creating a natural look is simple, but the best approach isn’t to just wear less. In fact, if you don’t apply enough or if ...

Bobbi Brown revealed her best mascara-applying tips in a recent video. She explained how to use mascara to make “eyes stand out.” She shared her “favorite” mascara: Jones Road’s The Mascara.

Ilia Beauty is the latest brand to launch Spring’s must-have makeup essential. Plus, celebrity makeup artists weigh-in on when and how to wear Spring beauty’s brown mascara trend.

But it goes without saying that the right brown mascara will still lengthen, lift and add volume to lashes, and it’s important to know that it can still make all eye colours pop. In fact ...