Because the formula is super buildable (thanks to a vegan wax blend derived from olives, rice, and sunflower seeds), you can ...

There's a pointed brush for eyeshadow and concealer, a soft smudge brush for lips and an angled one for brows and eyes. Applying your make-up on the go doesn’t have to be stressful. It just ...

Makeup users should ensure the cosmetics they use meet health standards and are applied properly, the Food and Drug Administration (FDA) said, recommending five rules to balance beauty with health.

Our skin changes as we age, and new concerns can pop up as our features change,” says makeup artist Ashley Rebecca. “It’s ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

Flattering hue: We've tried the best cream and liquid blushes around, and we've swatched them painstakingly to find the most universally flattering shades. A pretty, natural-looking flush is what ...

This brush utilizes lower heat to dry your hair ... This line includes hand cream, body oil, body lotion, lip balm and more. They’re priced low for such high-end items and some limited edition ...

We asked two celebrity and runway makeup artists what will be the biggest spring makeup trends in 2025—and their answers were ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Just ask @nim_the_cocker! This chocolate brown Cocker Spaniel from England is no stranger to a chilly breeze. In fact, he ...

We watched Kyle's spring livestream, and put all 37 beauty products she recommends in one place, along with what she loves ...

Visitors to Cosmopack Bologna 2025 can view the Golden Grace collection and meet with experts on GEKA’s 1920s themed stand at E2-F1 in Hall 15 from March 20 – 22 at the Bologna Exhibition Centre, ...