Everyone wants that clean, white, movie-ready smile. But when you’re staring down a $400 whitening kit or a dentist quote ...

Makeup is an art, due to which the confidence of not only women but also men increases to a great extent. This is the reason ...

ColourPop dropped a "Tangled" collection, complete with a Pascal hairbrush, body glitter, eyeshadows, and more.

The Hard Candy Lip Blur Lipstick isn't a Rhode Peptide Lip Shape dupe persay, but it does have some similar traits that are ...

No wonder it’s so ubiquitous. “The subtle, bitten lip trend was seen all over New York Fashion Week,” says Guevara. It’s a ...

The focus is on blurring out the lines, pores and smoothening the skin’s surface. Some dub it "cloud makeup," likening it to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Every step in a makeup routine has a purpose. Concealer covers imperfections, foundation evens your skin tone, and mascara makes your eyes pop. Lipstick ties everything together; it makes a statement ...

“Lip contouring is a lip-lining technique that creates the illusion of larger, fuller lips using a cool-toned liner ,” says ...

‘I’ve got a spring in my step and so many tips from Ruby. I’ll always work in my skincare before putting on base now, and ...

Some days, the idea of a full face of makeup just doesn't fit the mood of the day. This is where lazy girl makeup hacks come in like a knight in shining armour, helping you look fresh without doing ...

Sam Visser, the 25-year-old beauty architect who’s famously painted the faces of almost every Kardashian since he was 16, ...