Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

Caitlin Clark is unquestionably the biggest star in the history of the WNBA. And the one-woman show is undoubtedly good for business. According to Ryan Brewer, an associate professor of finance at ...

Caitlin Clark's economic impact on the WNBA is projected to surpass the $1 billion threshold in 2025, according to finance ...

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

Caitlin Clark is projected to generate $1 billion for the WNBA after breaking records on the court for the Indiana Fever and ...

Since Caitlin Clark entered the WNBA, sales and interest have skyrocketed. This season, her impact on the league could eclipse $1 billion.

Caitlin Clark's impact on the WNBA is undeniable, with her ticket prices soaring higher than most NBA teams, revealing her ...

During the Fever's next possession, Clark was the inbounder and lobbed the ball to Natasha Howard. However, Howard's shot was ...

Reese and her Chicago Sky teammates are just one game into the new season but already the WNBA has launched an investigation ...

Dave Portnoy won a massive bet on Caitlin Clark's triple-double in Saturday's season-opener against the Chicago Sky.

WNBA players push for a bigger salary cap amid major pay gap with NBA. Jackie Young earns $252K, while NBA stars make $55M+.

Caitlin Clark shows strong leadership by handling WNBA fines with grace, offering to cover teammate Aliyah Boston’s fine.