While Jaguar's recent brand refresh and Type 00 concept car got a lot of derision when they debuted, it looks like some ...

A Top 10 list outlining the 10 most iconic car logos, including their genesis, their history, and their evolution though the ...

The iconic car manufacturer recently underwent a full rebrand including a new logo, color palette, and brand strategy. Jaguar has now positioned itself as a luxury electric vehicle maker ...

Managing director Rawdon Glover claims the brand “could never have” expected the scale of response it received upon launching ...

Aside from the new logos and bold expressions ... not a target audience that will ever buy the car. But there’s a difference between Jaguar as a brand and JLR as a corporate entity, which ...

Thus the "Copy Nothing" campaign is meant to keep Jaguar in the minds of luxury car buyers ... not express clear brand messaging in the teaser message. Others felt the logos were too generic ...

Late last year, the company raised eyebrows by releasing unveiling a new logo with curved lettering, and an ad featuring a colourful, multicultural cast of models -- but no cars ... and other brands ...

Jaguar Land Rover halts US shipments in response to new 25% tariffs, as the British auto industry faces growing challenges.