LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

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Mattel, Inc. announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is teaming up with the LeBron James ...

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Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.” ...

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