Allu Arjun, who turns 42 today, has an enviable list of brand in his kitty - KFC, Coca-Cola, Frooti, Zomato, Hero MotoCorp, ...

when they see the labels they generally prefer Coca-Cola’s offering. The people in white coats have attributed this to the power of branding and the persuasive impact of advertising. At 31 ...

Some remarkable brands with devotees include the Faiths, Coca-Cola, Levi’s ... Seduction has many forms, such as advertising, placement, producing content that carries on from the book and ...

“I’ve got stuff from every decade going back to the 1800s,” one vendor tells me, sweeping his hand across a collection that includes everything from vintage Coca-Cola signs to delicate ... hand right ...

Coca-Cola builds an emotional connection through heartwarming, nostalgic ads that drive loyalty ... Marketers can unlock more persuasive and profitable campaigns by artfully combining these principles ...

For example, in the UK, the Town and Country Planning Act governs various aspects of outdoor advertising, including necessary permissions ... Another example is Coca-Cola's use of bold typography and ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...