Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home of the Celtics.

The two brands have teamed up on an apparel and shoe capsule that features Pan-African hues and unique design details.

After the game, Converse projected Gilgeous-Alexander's signature logo over multiple buildings. It was easily one of the best marketing moves of the NBA season so far. Similar to a Batman signal ...

Boston Celtics' guard Payton Pritchard has signed a shoe deal with Converse, per The Athletic's Jared Weiss, joining Shai Gilgeous-Alexander and Kelly Oubre Jr. as signature athletes. "As a player ...

The Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this ...

Recently, he revealed his very own signature shoe with Converse, which plays off his eccentricity in the fashion world. SGA drew some attention when he and Converse revealed his "Shai 001" shoe ...

it was the perfect night to paint the city with Gilgeous-Alexander's Converse logo of two symmetrical 2s. Gilgeous-Alexander revealed his signature shoe logo in Dec. 2024 and showed off his first ...

Here in auto-saturated Los Angeles, the bumper sticker has always been a healthy form of self-expression. But in recent years, they’ve become far weirder than your average tourist-trap souvenir ...

Shai Gilgeous-Alexander showed his Converse SHAI 001 edition for Drake's "NOKIA" Music Video, released on March 31. While the shoes are not released yet, they are scheduled to be launched in Fall 2025 ...

(JTA) — As he walked up to his Tesla just days after his twins’ b’nai mitzvah last month, Peter Katz was surprised to find a sticker with a swastika. Another one offered an explanation.

In partnership with Converse, the shoe brand he is signed with and has a signature sneaker with, Gilgeous-Alexander's logo was projected all over the city of Boston following the victory.