PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

But did you ever check out the discipline called Colorstrology, which is basically a guide to birth colors with meanings?

Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up ...

Late nights, excessive screen time, and a hectic lifestyle can leave you looking dull and tired. And putting a bright face on ...

The Maison’s summer 2025 makeup collection is as dazzling as its campaign star, Deva Cassel, with brilliant blushes, radiant ...

I’m confused by blusher and can’t tell if I’m wearing too much, too little or applying it correctly. What might I be doing wrong?

It's a classic beige, but with a hint of blush — and it's the shade we're expecting to see in every minimalist's home this ...

Red light therapy, watercolor blush, and biotech ingredients are just a few of the innovations to be on the lookout for this spring.

We found the best lip oils that’ll nourish your lips while delivering a subtle tint of color in spring-ready hues.

Victoria Ratliff's flouncy vacation outfits and distinctive accent have thrust Parker Posey into the spotlight, but the real ...

Rose pink lipsticks add a magical touch to your lips by giving you a rosy look and keeping them that much-needed blush. Here are our top 8 picks.