I’ve always been fascinated by the innovation and dedication that South Korea brings to skincare and beauty. As someone in my ...

A highlighter is another key element of this look, but Genevieve underlines the importance of opting for a product with a ...

Achieve your slimming goals on a budget with smart savings on meals, workouts, and wellness tools—no pricey plans or costly ...

The beauty stores in Manhattan’s Koreatown are packed, even on a rainy Tuesday afternoon. But this time, an associate that ...

One of the most celebrated ingredients in both Korean and Indian beauty regimens is turmeric. In Korea, turmeric is often incorporated into various skincare products for its anti-inflammatory ...

When Korean skin care arrived in the United States several years ago, it became the stuff of legend among beauty enthusiasts. They raved about the sunscreen from the Korean brand Beauty of Joseon ...

As South Korean cosmetics gain popularity in the US, the world’s biggest market for beauty products, personal care startups in the east Asian country are seeing a surge in dealmaking demand.

Just be sure to wait thirty seconds after application to layer your mascara to get the full effect! Promising review: "Saw this primer recommended on TikToks and they were right. Let it dry before ...

A classic ballast for soju is BBQ pork. For some of the best in Korea, head to the Gold Pig in Seoul, says Lee Seong-ha. He also recommends the Cheerful Drinking Table – whose proprietor starred in ...

While K-beauty began to truly dominate in 2016, it initially faced skepticism from some Western consumers. The infamous 10-step skincare routine (which, for the record, no actual Korean adheres to ...

We've already seen our favorite celebrities slay the red carpet with their unique take on the Spring formal concept at the ...