A viral video calling out “MAGA makeup” revealed some similarities in this writer’s look, so she got a makeover to change it.

Primers are a product that ‘prep’ or ‘prime’ the skin for foundation; they create a smoother surface for easier, even ...

Beauty of Joseon is officially the Internet’s fave K-beauty brand, since the Relief Sun : Rice + Probiotics sunscreen went completely viral on TikTok. Coveted for its lightweight texture, factor 50 ...

In the past decade, a quiet revolution in beauty has been unfolding—and it’s led by South Korea. What started as a niche ...

The growing K-beauty craze catapulted Jung Sung-jae, founder of beauty device maker Classys, into the ranks of Korea’s 50 Richest list for the first time.

The magic of the best Korean cleansing oil lies in its ability to gently remove impurities from the pores—blackheads, sebum, ...

Including a cult-fave sleep mask so luxurious and a collagen-infused sunscreen so beloved that you'll forget your old ...

AN INFLUENCER was barred from flying back home to Brazil after cosmetic ops left her looking nothing like her passport photo.

Just be sure to wait thirty seconds after application to layer your mascara to get the full effect! Promising review: "Saw this primer recommended on TikToks and they were right. Let it dry before ...

When it comes to beauty, Korea reigns supreme. From cutting-edge skincare to innovative makeup techniques, Korean beauty culture is truly unbeatable. That’s why we turn to masterful K-pop makeup ...

One of the most celebrated ingredients in both Korean and Indian beauty regimens is turmeric. In Korea, turmeric is often incorporated into various skincare products for its anti-inflammatory ...

As South Korean cosmetics gain popularity in the US, the world’s biggest market for beauty products, personal care startups in the east Asian country are seeing a surge in dealmaking demand. Seoul, ...