In our long-running series, "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.Yusef Williams' career trajectory ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Ashley Rebecca is an NYC-based makeup artist and a writer for InStyle covering makeup, skincare, and haircare. Start off your celebration right with shimmering metallic eyeshadow that makes a ...

This trend is all about transformation. We've found everything you need to rock this look below. The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 ...

If you are looking for Valentine's Day make-up ideas, here are different eye looks you can try, that will match any outfit. Rapper Cardi B went for a sexy look, with a sharp cat eyeliner and a ...

"My makeup artist, Melissa Hernandez ... and fashion darling this year by consistently serving up fresh and fun looks with a nod to retro codes. "I like to pull references ranging from the ...

The dress’s fabric had a sheen that felt wet, and the weather was wet, so I thought, Let’s make the makeup look wet ... back on a video with a cool, smudgy eye and wet skin, so I knew we ...

That’s why having a lighted mirror is such a key part of acing your hair care or makeup routine. Sure, you can always adjust the lighting in your bathroom, but having a mirror with a built-in ...

Minecraft’s world is generated randomly, based on a series of “seeds” that populate the world with the necessary details to make up any Minecraft ... get some truly crazy look areas.

Among the stars, Doechii stole the show – not just for her talent, but for her ’90s-inspired, cool-toned makeup. Her sultry look paired flawlessly with her Thom Browne pinstriped maxi dress, proving ...