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To translate insights into action, brands should establish cross-functional collaboration between data analysts, marketers ...

1. Proactive Support: Address issues before they escalate. Follow up, check in and make customers feel cared for. 2. Surprise ...

The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...

Customers find themselves interacting with multiple departments across an organization but typically these individual moments are not combined to provide a complete picture of the journey in order to ...

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

Data insights help businesses predict needs and tailor interactions accordingly. Retailers should embrace tech like ...

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and turn insights into action.

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Get step-by-step instructions on how to claim and optimize your Google My Business profile, solicit and respond to customer reviews, and more. Digital Marketing Depot | Jun 21, 2023 at 11:07 am ET ...