Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

Picking out the color of your next set of braids is a major decision. It’s beyond just a fashion statement; it determines the era you’re entering and the season of life you’re in. The color of your ...

Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

From the classic balayage to bolder shades like electric blue, there's a perfect option for every skin type. Dare to ...

Debuting an oxblood hair color on Instagram ... but you see true violet and cherry undertones in the right light. It’s like a cool girl at the mall.” Unlike an all-over jet black wash ...

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

With the turn of the season comes a chance to reinvent yourself. You can completely change up your style and vibe, becoming completely anew just with some minor tweaks. If you’re ready to shed your ...

Hailey Bieber just broke her streak of wearing ultra-subtle, barely there manis with a very out-of-character color choice.

Luckily for Simeon’s mom (and other at-home hair coloring aficionados), the brand is expanding the collection with eight new shades in the neutral red violet ... color you choose: If it says Dar ...

Keke Palmer may have gone back to black hair. After a few weeks masquerading as a redhead, the entrepreneur revealed the new look on an episode of her podcast, Baby This Is Keke Palmer. Clad in a ...

Here’s a look at the visual signifiers that made Selena into the cultural figure she is today. Her Hoops I could never relate ...

The Oscar-nominated actor also reveals which of her “Minecraft” co-stars asked for a custom replica of her character’s ...