The french perfumer gives ELLE UK a glimpse into the world of fragrance-making and dives into his latest creation for ...

A handful of new, captivating men's fragrances by names like Dior and Hermès offer a stronger take on category leads. Here's ...

Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and ...

Born from the superstitions of Christian Dior, Bois Talisman is a scent written in the stars for globally renowned perfumer ...

International Fragrance Day is this week on March 21 and to celebrate we’ve compiled a list of the top hair perfumes for 2025 ...

Almost every designer house these days has at least one fragrance—it’s just par for the course of being a modern luxury brand. But the house of Dior has been killing the fragrance game for longer than ...

WE all love to smell good but hate the price tag that comes with luxe perfumes. Thankfully, one woman has revealed her ...

From a sustainability standpoint, opting for a solid perfume can also be a more environmentally-conscious decision. ‘There ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

What perfume does Rihanna wear? The beauty mogul has received multiple compliments for smelling good. Uncover the secret ...

To maintain momentum, brands must focus on filling unmet needs and tapping into white space opportunities. “Innovation in the ...