A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

From poisons to purposefully contracting life-threatening illnesses, women have gone to wild lengths to look ‘beautiful’.

Ulta Beauty, Inc. ULTA has seen its shares decline 17.3% over the past three months, underperforming the broader Zacks Retail ...

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

Stay sliving through festival season with Paris Hilton’s expert tips for flawless hair, long-wear makeup, and iconic ...

Yvonne Strahovski from "The Handmaid's Tale" speaks about her complicated relationship with beauty in the PS interview. Read ...

A new surgical procedure to permanently change eye color is gaining traction in the U.S. But many ophthalmologists fear ...