Some days, the idea of a full face of makeup just doesn't fit the mood of the day. This is where lazy girl makeup hacks come ...

It’s well documented that there are a few things TikTok (more specifically, Gen Z) just can’t get behind, from side parts to concealer lips. But surprisingly, there’s one millennial look that they ...

Choosing the right shade of setting powder can feel overwhelming. So, with the help of a pro MUA, we created an easy guide ...

Adding his experiences, Patel informed us that “generally, we find that mascara liquid will start to thicken after about ...

Debenhams is offering a 20% discount on the popular RapidBrow Eyebrow Enhancing Serum, which gives beauty guru Lisa Eldridge ...

One of the most intriguing aspects of this foundation is that it’s packed with serum-style ingredients like squalane, tsubaki ...

Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...

The beauty and wellness industry is increasingly embracing inclusivity by developing adaptive makeup and accessible beauty ...

The best self-tanners are easy to apply and give your skin a healthy, natural-looking glow. Here are the winning products ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

My face and I have lived through a full turn of the foundation trend cycle— from the late 2010s obsession with extra ...

The Healthy Lengths Mascara’s formula is enriched with conditioners like vitamin E, olive oil, and rice protein, Dr. Spizuoco ...